How we do it
Our Approach
Our work is based on combining the mechanisms of natural ecosystems with the best of business management. Instead of looking at growth linearily, we see it in 5D to understand align every part of it for naturally faster, more sustainable and scalable growth.
Articles
Making the invisible visible: Building a strong brand
In a world defined by a lot of noice and a tremendous speed, building a strong brand isn’t merely a marketing tactic but a business imperative.
Meet the team
Our team has decades of change management expertise. Combining the best practices of natural growth mechanisms and growth business logic, we can help your business take a future proof track.
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Anna Sofia Abrahamsson
FOUNDER, CEO
Strategy innovator and management professional. With a background from Stanford and CEO positions at impact driven growth businesses, she blends systems thinking, creativity and sustainability to guide organisations toward impactful growth.
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Satu Samira Hamed
DIRECTOR
Planetary innovations, Collaborations
With a background in sustainable digitalisation, planetary thinking and regenerative business development, Satu Samira Hamed integrates systems thinking, diplomacy and design to enable collaborations that drive planetary innovations. -
Tom Anderzén
CHAIR
Tom is a results-driven professional om is an angel investor and strategy professional with strong expertise in market analysis, strategic planning and business growth initiatives. -
Marco Mäkinen
ADVISOR, BOARD MEMBER
Seasoned strategy professional and business author, TBWA strategy director. -
Kalle Ulff
BRAND STRATEGIST
Creative director and strategist, working in the intersection of brand strategy and creative expression. Expert of turning the invisible into tangible value. -
Kustaa Piha
ADVISOR
A health sector professional as a doctor, entrepreneur, CEO and investor. Experience from scaling a business from 0 to 100M € and several exits. -
Ilari Haataja
ADVISOR
Scaleup founder CEO and management professional. Former vice president at EQT Partners and management consultant at Bain & Company in San Francisco and Nordic offices.
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Emma Tamminen
COMMS MANAGER
Specialist in online courses and organic marketing, she developed Abraca’s accelerator program with market research and launch planning and leads social media strategies for clients to grow and engage communities, creates written, visual, and video content. MSc in Econ. -
Lumi Maunuvaara
Entrepreneur and expert in the cosmetics industry, materials technology graduate (MSc Tech), and growth professional with a strong international network.