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Upward growth: Revenue
This direction is measured by revenue growth aligned with the long-term vision. A strong upward trajectory shows in bold goals, increasing turnover and strategic confidence. Tracking sales performance and revenue progression gives insight into this dimension. If overemphasised, it may create fast results without the depth needed to sustain them.
Downward growth: Asset value
This dimension is reflected in the quality and depth of internal assets such as systems, tools, intellectual property and documented know-how. It can be measured through valuation, operational readiness and the strength of development infrastructure. Strong downward growth provides resilience, though excessive focus may delay market action or isolate progress from real demand.
Central growth: Purpose into profit
The centre is measured through profitability, clarity of purpose and operational alignment. Healthy central growth shows as a reliable business model, consistent margins and a clear link between actions and values. When dominant, it may lead to overprotective decision-making or resistance to needed change.
Leftward growth: Values into culture
This growth direction makes sure that you find the best stakeholders to take the business further. A strong culture is reflected in team dynamics, internal trust and the strength of shared values. It can be measured through team engagement, retention, feedback and role clarity. A strong leftward direction supports consistent execution, though it risks comfort-seeking or weak accountability if not balanced with ambition.
Rightward growth: Client impact
Client satisfaction, loyalty and referrals are key indicators of rightward growth. Tracking net promoter scores, client retention and the fit between offerings and real needs gives insight into this area. While responsive businesses tend to build relevance, excessive focus on pleasing can dilute the strategy or overload the team.
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